1. Hook

To capture the attention of viewers on TikTok, you need to master the art of the hook. With the average attention span being just 1-4 seconds, it's becoming more challenging to stand out.

Alex Hormozi's first rule is "no such thing as too long, only too boring." To engage your audience and get the watch time you need, you must start with a hook. Nas Daily, with over 30 million followers, also begins his content with a similar strategy.

Alex Hormozi uses these 2 powerful hook hacks to attract millions of views.

1. Use "How I" rather than "How to"

The use of "How I" can instantly build credibility and authority, not just to hook people in. Here are some examples:

• "I learn this tactic from Eminem in 8 Mile"
• "If I try to get my wife to go where I wanna go to dinner"
• "I paid Grant Cardone $120,000 for four hours"
• "If I were in high school and I wanted to make six figures, I would do xxx"
• "When I was in my 20s I wanted to be a millionaire and when I was a millionaire, I wanted to be my 20s" ‍

2. Use subtitles to show the hook, instead of just saying the hook

50% of the people consuming content on TikTok and Instagram reels are not actually listening with audio on. They might be walking down the street or sitting around friends and simply don't have the sound playing. This is why Alex Hormozi always put attention-grabbing text overlays on screen to make viewers get his point instantly and watch longer.

2. Story

Alex Hormozi firmly believes that a good story is crucial to capturing the interest of your audience.

Rather than simply stating that you had a problem and found a solution, Alex suggests starting by telling a story illustrating the situation in which the problem arose. This approach is in line with Morgan Housel's belief that "The best story wins." The more colorful and engaging the story, the more likely it is to capture the attention of your audience. People are drawn to people, and including characters in your story helps your listeners to follow along. This strategy is also employed by Ryan Holiday, who understands the power of storytelling in capturing the attention of your audience.

We did a posting test on TikTok to compare performance between story-based content and other informative content. And the testing result  indicates that story content performs well on TikTok and receives 24% more views than other types of content.

Story-based content: You made a Tweet yesterday.

Story-based content: My uncle takes videos of cousins playing basketball.

3. Share more opinions than facts

What sets Alex apart is his unique approach to sharing insights. He doesn't pretend to be an expert on everything; instead, he shares the frameworks that have worked for him. It's like having a secret weapon that you can use to solve any problem. Other creators might rely on third-party insights, but Alex prefers to stick to what he knows best.

4. Use CTA to end strong

Alex always ends his video with a clear CTA, such as directing viewers to his website, inviting them to follow him on social media, or encouraging them to leave a comment or share the video with others.

Adding a strong call-to-action (CTA) at the end of a video can provide several benefits:

1. Encourages viewer engagement: By providing a clear and compelling CTA, viewers are more likely to take action and engage with your brand or message.
2. Improves conversion rates: A strong CTA can encourage viewers to take specific actions, such as visiting your website or signing up for a newsletter, which can improve conversion rates and ultimately drive more sales or leads.
3. Enhances brand awareness: By including a CTA at the end of a video, you can reinforce your brand's messaging and increase brand awareness among viewers.
4. Provides a sense of closure: A well-crafted CTA can provide a sense of closure to the video, leaving viewers with a clear understanding of what they should do next.
5. Increases ROI: Including a CTA at the end of a video can improve the return on investment (ROI) of your marketing efforts by driving more traffic and conversions to your website or other online platforms.