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Rebecca Xu is the Head of Product Marketing at Opus, and a professional simultaneous interpreter. She is a story teller, food lover, globe trotter, and sarcasm connoisseur. She loves learning new things through reading, traveling, and exploring. Most of the time, you can find her either in an ice-cream shop, or on her way to an ice-cream shop.
I'm Jalen Nelson. I'm responsible for demand generation at CloudTask. We are the world’s #1 marketplace to buy & sell B2B sales services.
From Futurepedia.
Attention is a currency. With internet being flooded with information, you've got to be able to stand out. The product or service itself isn't enough today. People have to see you, you've got to be able to build trust. And creating shorts helps to do that.
Yes, we focus a lot on short videos creation. We have a dedicated video guy who used to use Adobe video editing software to make clips. He would share those clips with the whole team, and we share the clips on LinkedIn.
Our company has a content plan that involves many manual processes, which took a long time. As a result, we could not accelerate our content marketing strategy. We started using OpusClip in May after we had an event, and it made cutting down events and videos so much easier. I'd say it has accelerated our content creation process.
What's more, it allows us to post every day rather than posting once a week. And we get more views because we've been able to put out content faster.
Time efficiency. It saves a lot of time and mental energy. Quite frankly, you know how long it takes to just edit a video from Adobe. It's a long time. OpusClip just cuts long videos down to find parts that are good, and then come up with titles and other things. It's a tremendous time saver. It's not even fair.
Let's see, it would take days to clip videos in the past. And now it takes minutes. So it's a lot of time.
