About
StreamYard is a professional live streaming and recording platform that creators can access directly from their web browsers. With over 60 million streams and recordings to date, StreamYard is the #1-rated livestream software on G2.
Challenge
Creating high-quality shorts was a huge time drain for StreamYard's lean team
Mo Akif, Senior Content Marketing Manager at StreamYard, knew doubling down on short-form video content would deliver all kinds of growth potential. Not only were shorts performing well on StreamYard's TikTok, Instagram, and YouTube channels, but they were also vital in promoting the brand's increasingly popular podcast. StreamYard's podcast audience had already proven to be high-intent, and Mo was eager to expand that viewership with compelling content.
But while StreamYard had plenty of long-form video content to repurpose, distilling hours of footage into shorts ate up too much of Mo's already limited bandwidth. Devoting all his time to short video creation would ultimately affect his ability to focus on StreamYard's other successful content channels, such as its industry-leading blog.
While Mo initially used video revision tools (like Frame.io) to annotate his long-form content with timestamped comments and flag promising segments, these solutions still required hours of his time.
So when he learned StreamYard's partners were using an AI-powered video clipping tool to repurpose long-form content into viral shorts, Mo knew it was time to test drive OpusClip.
"Repurposing long-form video content into easily digestible shorts ate up hours of my time. Without a full-time video editor on staff, I had to manually review, timestamp, and edit everything on my own."
Solution
OpusClip helps StreamYard effortlessly maintain its short-form content calendar
Onboarding OpusClip was key to helping Mo condense StreamYard's short video creation and editing workflow into a repeatable cadence.
Using OpusClip's video clipping tool, Mo simply drops a YouTube link from StreamYard's podcast into the platform and receives a detailed breakdown of every viral-worthy hook and highlight, along with automated captions.
This feature alone has condensed Mo's short video creation workflow from several hours to several minutes — significantly reducing the time he has to commit to repurposing StreamYard's podcast content. Plus, OpusClip's skimmable transcripts enable Mo to evaluate huge swaths of footage without watching every moment.
With short video creation on autopilot, Mo can easily keep up with his rigorous content calendar. Plus, his efforts are beginning to pay off: Not only are StreamYard's short-form views up, but Mo can see that the clips are routing more users to the podcast.
The icing on the cake? Now that Mo has reclaimed lost time, he can also redouble his commitment to StreamYard's other lucrative channels, like its blog, which has already seen a 30% increase in traffic.
"Using OpusClip is an absolute breeze. All I do is drop a YouTube link into the platform, and it instantly provides a bunch of quality clip options. Even if some clips don't work, it's easy to scan the transcripts and identify which options will drive the most value."
Results
StreamYard saves $1k+ per month on video editing expenses with OpusClip
Several months and tens of thousands of views later, StreamYard's short-form content strategy has officially found its footing thanks to OpusClip.
Take a look at what StreamYard accomplished since our partnership began:
