Not creating videos for social media? You may be missing out on nearly 66% more leads.

Video content isn’t just king—it’s the ruler of the digital world. Much like TikTok dances taking over every family dinner. Video builds brand awareness, turning scrollers into loyal fans. 

In this post, discover:

• Which type of video content does well on different social media platforms 
• Picking the right social platforms
• Best tips for creating engaging video content
• Pro editing and optimization tips
• Easy ways to maximize engagement 

Let’s get you ready to dominate video content. 

Understanding Your Audience: Who Are You Creating Videos For?

Know your audience before you start making video content. Otherwise, your videos might miss the mark on social media and fail to achieve your video marketing goals.

Would you sell lawn movers to people living on a boat?

I didn’t think so. 

Start by identifying your target audience. Check out their demographics—age, location, and activity patterns.

Find out their preferences and habits by looking at the analytics on social media platforms:

• Is your audience glued to TikTok and enjoys snappy clips? 
• Or is it professionals on LinkedIn seeking insightful content?
• Are they night owls on Instagram or early risers on Facebook? 

Knowing these details helps you connect better with your audience on social media. Then you can tailor your video marketing strategy accordingly.

You already know that specific social media platforms cater to different crowds. 

TikTok attracts younger users with quirky and fast-paced videos. Meanwhile, LinkedIn is perfect for reaching professionals who want polished and insightful content.

Instagram focuses on visuals and quick hits. 

Instagram Stories are great for short videos that grab attention fast. 

Facebook is ideal for longer videos. Here, social media users tend to engage with detailed content. 

Finally, YouTube is the go-to for deeper dives, like vlogs, reviews, or educational pieces. It’s perfect for content that demands time and holds your audience’s attention.

Keep that in mind to make the most engaging videos ever. Or you might end up like a karaoke DJ at a library—totally off-key.

Choosing the Right Platform

Selecting the right platform is like choosing the best stage for your band. Different social media platforms have distinct vibes. So your video must match the mood to captivate your audience. That’ll maximize the impact of your video marketing.

For instance, Instagram Reels and TikTok are best to engage a B2C audience. They get nearly 22% more engagement than other types of videos. 

Meanwhile, “how to” style video content does best on YouTube. It’s perfect for video marketing aimed at a dedicated audience.

Understanding your audience and selecting the right platform will help your video content stand out. Match your video style, length, and message to the social media platform—and watch it shine!

Tips and Best Practices For Creating Engaging Video Content

Video content should be incredibly engaging for viewers. Make them feel a thrill similar to staying up for "just one more" episode.

Here’s how you do it: 

1. Storytelling

People love a good story—always have, always will. A well-told story doesn’t just capture attention; it grabs the audience by the collar and doesn’t let go.

Your video should have a clear narrative that draws viewers in emotionally. Doesn’t matter if you’re making them laugh or cry. Your story needs to resonate with your audience.

2. Subtitles and Captions

Use captions to keep people hooked. That’s especially for those sneaky scrollers who watch videos on mute. 

Did you know that nearly 74% of Facebook videos are watched without sound? Captions make sure your message is still loud and clear, even in silence. Plus, they’re great for accessibility—making your content inclusive for everyone.

3. Call to Action (CTA)

Lastly, seal the deal by telling your viewers what to do next.

Want them to visit your website? Subscribe to your channel? Buy your product? 

Make your message clear. 

Be bold! Think of your CTA like a dating app bio. You’ve got to say exactly what you want. Or you’re just swiping left on opportunities.

A strong video CTA can boost click rates by as much as 380%.

Bonus tip: Short-form content FTW 

Short-form video content is perfect for creating engaging content that grabs attention quickly. 

Bite-sized videos boost engagement, deliver impact, and keep video content fresh across platforms.

It's a key part of any effective video marketing plan and social media strategy. 

Don’t have time to create those? Just use Opus Clip to repurpose your videos. And use them as YouTube shorts, Instagram reels, and more! 

The Role of Video Editing in Video Creation

The real difference between footage and engaging content is in video editing.  

Without editing, your video is just a bunch of clips stitched together. 

Almost like a pizza without the cheese. It’ll be technically complete but missing the wow factor. 

But with the right touch, videos become polished, professional, and downright captivating. That’s essential for successful video marketing on platforms like TikTok and Facebook.

If you’re new to the whole video editing game, don’t sweat it. 

You don’t need high-level skills to start. Simple cuts, trimming unnecessary fluff, and adding some snazzy transitions can do the trick. It can elevate video content on any social media feed, from Facebook to TikTok. 

And guess what? 

There are tons of beginner-friendly tools out there. Use Opus Clip, iMovie, or Windows Video Maker. These are perfect for those who just dipped their toes in the editing waters.

But if you’re ready to set up, use advanced video editing tools. That’s where you can add some serious flair to your content. 

This can include color correction to make scenes pop. Or effects that keep viewers on the edge of their seats. Or seamless transitions that make your video flow like a dream. 

Tools like Adobe Premiere Pro or Final Cut Pro are like candy stores for creators. Use them to unleash your inner video artist on social media.

Of course, it’s not just about the software. It’s about what you do with it. 

Play around with video editing. Tweak the footage. Show off your video maker skills. Turn your videos into something spectacular to really stand out online. 

Because in the world of video creation, editing isn’t just a step. It’s what takes your work from “meh” to “wow”. That’s especially true on social media channels such as Facebook and TikTok.

Optimizing Video for Each Social Media Platform

Got your video ready? Great! But where to post it? 

Not all social media platforms are created equal.

You won’t serve a fancy cheesecake on a paper plate, right? Then don’t mismatch your videos and platforms. 

Here’s how you can optimize video content for Instagram, TikTok, YouTube, Facebook, or Snapchat: 

1. Resolution and Aspect Ratios

On Instagram, square videos (1:1) and vertical videos (4:5) rule the feed. But Instagram Stories and Reels thrive on 9:16. 

TikTok loves vertical too. Keep it 9:16, or your video might look out of place. 

YouTube? Stick with 16:9 for those widescreen vibes. 

And for Snapchat, 9:16 is best. 

For Facebook, a mix of formats can help reach different segments of your social media audience.

2. Upload Strategy

Posting engaging video content is more than just hitting “post.” 

Focus on metadata, thumbnails, subtitles, and captions. Use relevant keywords in your metadata. Create eye-catching thumbnails. Write snappy descriptions with a clear call to action.

All this increases your video searchability. That’s crucial for effective video marketing. Videos with captions are watched 12% longer than those without. That’s on TikTok, Facebook, and other platforms. 

3. Opus Clip's Calendar for Scheduling Posts 

Make your life easier by scheduling social media posts in advance using our Calendar feature.

It works for Instagram, TikTok, Facebook, and YouTube. Plan your content like a pro to reach the right audience at the right time.

Tailor your video for each platform. Optimize your upload with captions. Then watch your viewers on social media swoon all over your video.

Maximizing Engagement with Live Streams and Stories

Live streams and Stories are the spice that makes social media sizzle.

Everyone’s going live, from your grandma on Facebook to influencers on Instagram. 

Why? Because it works to capture viewers in real time. And keeps them engaged with fresh content.

Planning a live stream? Don’t wing it. You need a game plan. Start with a killer hoo. Something that grabs attention and keeps your viewers tuned in to your social media content.

Use countdowns and teasers on Instagram to build hype. Promote your live stream on Facebook with posts, stories, and even emails. 

And remember, it’s not just about going live; it’s about staying live. Keep the energy high and interact with your audience. And as the kids say, bring the vibes to hook your social media followers.

For Instagram Stories and Snapchat Snaps, focus on quick, engaging content. Use polls and sliders to get your audience involved with your social media content. 

Get creative with filters, stickers, and GIFs. Mix in subtitles to reach viewers who might watch the content without sound.

Analyzing Video Performance

So you’ve dazzled your viewers with killer video marketing. But how do you know if it’s working? 

By studying the numbers. 

In the world of video marketing and social media, metrics are everything.

1. Watch time is great for longer videos. High watch time means your content is binge-worthy and relevant to your social media audience.
2. Conversion rates: Are people taking action after watching? Clicking links, subscribing, or buying? If not, it’s time to rethink your approach, maybe through better editing or sharper content.
3. Engagement: Likes, shares, and comments tell you how people find your content. 

If your viewers are interacting, your social media content is doing something right.

Analytics tools like Google Analytics, YouTube Insights, and Facebook Analytics break down the nitty-gritty. They tell you who’s watching, for how long, and what they do next. Use this data to tweak your social media strategy. 

You may realize that a certain platform needs more love. Or your content needs a little extra spice to grab attention on social media.

Conclusion

You’ve made it to the end, but really, this is just the beginning. 

Time to roll up your sleeves and start creating videos for social media. Don’t be shy. Grab that camera and experiment with different video content formats. 

Play with lengths, styles, and platforms. Try longer videos. You never know what might go viral in the world of social media.

Video content is your golden ticket in social media marketing. It’s how you build brand awareness and connect with your audience through compelling content. 

And don’t forget to check out Opus Clip so you can repurpose your long-form video into short form.

Need a quick, professional edit? Opus Clip has got you covered for all your editing needs, which makes your content shine on social media.

Now, a quick recap: 

• Video content is powerful in boosting your social media presence.
• Creating videos for social media is non-negotiable.
• Continuous learning and adapting to new trends in content is essential.
• Tools like Opus Clip can make your video creation process a breeze.

Now, go forth and create.

Keep experimenting with content, keep learning, and most importantly, have fun!

‍