Rebecca Xu is the Head of Product Marketing at Opus, and a professional simultaneous interpreter. She is a story teller, food lover, globe trotter, and sarcasm connoisseur. She loves learning new things through reading, traveling, and exploring. Most of the time, you can find her either in an ice-cream shop, or on her way to an ice-cream shop.
Valuetainment is one of the fastest-growing media production companies in the United States. Founded by Patrick Bet-David, the company delivers sharp, engaging content for entrepreneurs. They’re everywhere: YouTube, Instagram, TikTok. Their team of expert storytellers has one goal: to keep creating great business advice and stories for founders.
Managing dozens of social channels is tough. And Valuetainment wasn’t just creating random videos—they were producing timely, relevant content for entrepreneurs. Each channel required platform-specific content, tailored to how users engage. YouTube needs in-depth videos, TikTok thrives on fast-paced, vertical clips, and Instagram blends both.
Their biggest challenge? Time.
Valuetainment’s content is often time-sensitive. They cover the latest business news, economic trends, and market shifts. If they couldn’t publish quickly, they’d miss out on opportunities to capitalize on trending topics.
With an expanding audience, keeping up with demand became harder. The team had to manually edit every single video. Long podcast episodes had to be trimmed into short, engaging clips. Captions needed to be added. Formats had to be changed to fit each platform.
It took hours.
And as Valuetainment's popularity soared, so did their workload. They needed a way to automate this overwhelming process and scale their output—fast. That's when they discovered OpusClip..
This feature completely changed how Valuetainment handled its long-form content. OpusClip could take hour-long videos and repurpose them into 20+ short clips in minutes. The AI found the best moments to highlight and then sliced each piece perfectly for social media consumption. The clips were ready to post—no more manual editing.
You know how it is—most people scroll through social media with the sound off. Captions are essential. But it takes forever to add captions manually. OpusClip’s AI auto-generated captions for every clip, which boosted engagement by making their content accessible. Fans didn’t have to turn on the sound to know what was going on.
Each platform needs videos to be formatted differently. TikTok prefers vertical, YouTube loves horizontal, and Instagram is a bit of both. OpusClip allowed Valuetainment to instantly switch between formats without re-editing. The AI handled resizing, which saved hours of manual labor.
Talking head style content is made much more engaging with B-roll footage. However, it's very time consuming for editors to handpick suitable B-roll footage clip by clip. Valuetainment leveraged OpusClip's AI B-roll feature, which scans a clip and intelligently inserts AI-generated or stock B-roll footage throughout.
This feature automatically found the most impactful moments in Valuetainment’s content. Whether it was a powerful quote from an interview or a key takeaway from a business discussion, OpusClip highlighted it, which saved hours of manual work. Valuetainment’s team no longer had to comb through footage—they just let the AI handle it.
Valuetainment’s results with OpusClip were nothing short of spectacular.
Before OpusClip, their team was able to produce 345 clips in nine months. While that's nothing to scoff at, after starting to use OpusClip they produced an extra 1,000 short videos. That’s a 287% increase in video production.
These extra videos translated into 30 million additional views. Valuetainment’s audience loved the new, frequent content. They weren’t just watching—they were engaging, sharing, and subscribing.
Speaking of subscribers, Valuetainment gained 512,000 new fans in those three months. That’s more than half a million people, drawn in by the increased content and engagement OpusClip made possible.
But there’s more.
Over a longer stretch—nine months—Valuetainment posted an incredible 3,000 extra shorts. These videos racked up 100 million extra views, and the channel gained a whopping 1 million new subscribers.
Before OpusClip, it was a huge challenge to manage multiple channels and keep up with the demand for content. The team was overwhelmed by the sheer volume of videos they needed to create and post. But with OpusClip’s automation, they were able to dramatically increase their output without burning out.
OpusClip didn’t just save Valuetainment time—it helped them scale their content production to a level they’d never thought possible.
