Social media is a bottomless pit demanding constant content. But you can't create 24/7.
So what do you do?
Repurpose your clips to make more engaging video content and infographics.
Repurposing content with AI is the secret to squeezing every last drop of value from your clips! With the right AI tool, you can automate the grunt work and repurpose content across multiple platforms.
It's like using those robotic vacuums so you don't have to clean up the crumbs off the floor.
In this article, you'll find:
- Why Repurposing AI is your secret weapon for maximizing content ROI.
- The top AI tools for repurposing.
- Strategies to turn long-form content into social media gold.
- How to create short clips from webinars and podcasts for platforms like TikTok and Instagram Reels.
- Case study of Opus Clip AI boosting video production quantity and quality.
- Best practices for AI-powered content repurposing to keep your brand voice consistent.
- Tips on customizing repurposed content for different social media channels with AI.
- Guide to streamlining your content workflow and automating the AI repurposing process.
Let’s not waste any time. Your audience on TikTok and YouTube is waiting.
Why Repurposing AI Matters in 2024?
If you're still creating new content from scratch every time, you’re falling behind. Today’s content creators are repurposing content with AI quicker than you can order your food!
Many creators spend hours crafting a perfect blog post. But then it just sits in one place gathering digital dust. So what’s the point?
The top marketers have shifted gears. They know that repurposing can boost their ROI. For example: JunkGuy repurposed content using OpenClip and saw a 64% increase in subscriptions.
Why settle for just a lemonade when you can have lemon cake, pie, and sorbet?
With repurposing, your work doesn't just reach more people—it gets more engagement. Reposting or repurposed content can increase organic traffic by 111.3%. That’s great for SEO rankings on different platforms.
Social media users hop from TikTok to Instagram to YouTube shorts. They’re looking for the same thing, but not the same. You know?
So you must offer different flavors of the same social media content.
In a nutshell, repurposing AI helps to:
- Boost visibility across channels.
- Increase engagement with different audiences.
- Stay relevant in a constantly changing digital world.
The game has changed. If you won’t use a phone from 10 years ago, then also don’t create content like you did a decade ago.
Top AI Tools for Content Repurposing
Now you know why you should repurpose content. So are you ready to transform your old clips into fresh, engaging material?
Here are the top 5 AI tools you should start using today for this job:
1. Opus Clip
Our AI repurposing tool turns long videos into short clips.
It’s ideal for creating YouTube Shorts or catchy Instagram Reels. Opus Clip automatically picks out the highlights, adds subtitles, and even suggests titles. It's like having a personal video editor on retainer.
2. Pictory.ai
Want to repurpose blog posts into stunning videos? Pictory.ai uses AI to create short, engaging videos from text-based content.
It's perfect for repurposing your articles into social-friendly formats.
You simply upload your content, and Pictory.ai does the rest. This includes adding visuals, voiceovers, and music to make it pop.
3. Kapwing
Need to automate your workflow? Kapwing is here to help.
It can repurpose your podcast into shareable clips. Or repurpose webinars into bite-sized snippets for LinkedIn.
Its features include everything from video editing to content scheduling. It even has a content calendar function to keep your publishing on track.
4. Narrato
Narrato is an AI tool that helps you create blog posts, YouTube video scripts, and TikTok captions. It uses AI to generate content ideas, edit text, and transcribe audio.
It’s a one-stop shop for all your content repurposing needs. Use it to keep your social media feeds fresh and engaging.
5. ContentStudio
Its marketers all-in-one AI-powered assistant for repurposing content into shareable clips.
ContentStudio offers automatic transcription, video editing, and AI-driven content generation. So you can turn any content type into a social media hit. It’s particularly great for managing your entire content strategy across different platforms.
Content creation is easy. Just use these tools to automate your workflow, save time, and keep your audience coming back for more!
That’s how many content creators can have trending content on multiple social media platforms. But also have time to chill in Hawaii.
How to Repurpose Long-Form Content into Social Media Gold
Got a long-form blog post feeling lonely on a single platform?
A podcast episode nobody has time to listen to?
Time to repurpose those into new attractions. So your content is perfect for today’s goldfish attention spans!
1. Strategy
First, choose your long-form content (more on this later). Then decide which platform you want to post on.
Do you want to repurpose interviews for short videos on TikTok? YouTube? Or those highly addictive Instagram Reels?
Now, slice it up!
Use repurposing AI tools like OpusClip to transform your video content into engaging clips. It’s almost like turning your favorite bits of a full-course meal into tasty appetizers!
2. Captions
People love captions or subtitles. According to Meta, videos with captions are watched 12% longer than those without.
Why?
Because they make your content accessible to everyone. Such as for silent scrollers at work. Don’t judge. We’ve all been there.
Bottomline:
Use subtitles to keep your audience’s thumbs from swiping away.
3. Choose the Most Exciting Bits
With each clip, you must maximize the reach and lifespan of your content. So you must choose the most exciting moments to post as short clips on Instagram, TikTok, and beyond.
These are the controversial statements, guest appearances, and your snappiest jokes.
How Grant Cardone Is Repurposing Video Content Across Multiple Platforms with OpusClip
Grant Cardone Enterprises had lots of long product videos. They repurposed them into engaging video clips for YouTube, social media posts, and even blog embeds.
How? By using AI with OpusClip.
The result? 2X their video production quantity while cutting editing time in half!
Each clip was automatically transcribed and edited by OpusClip. No fuss, no hassle.
But it didn’t stop there.
OpusClip's smart video editing tools made every second count. Our automated features made sure that each clip captured the most impactful moments, perfect for grabbing attention.
The lesson? With the right tools, you can turn long, dusty videos into fresh, shareable social media content and increase your reach!
Best Practices for AI-Powered Content Repurposing
So, are you all pumped up to let repurposing AI work its magic?
Here are some tips to keep in mind:
1. Identify Your Long Form Content
Look for high-performing content such as blog posts, videos, or podcasts that already have great engagement. If it worked once, it can work again!
Focus on pieces that sparked conversations, got lots of shares, or drew in traffic. These are your gems to repurpose.
2. Always Customize Clips for Different Social Media Platforms
Do you dress up in a tuxedo to get fast food? Probably not.
Treat your repurposed content the same way.
Polish and edit your clips for each social media platform. Make infographics when that seems like a good idea. Or play around with subtitles in your video clips if that’s appropriate.
Use an AI-powered tool to tweak your text, images, and format to match the style of each platform.
3. Consistency
Consistency is everything. Your brand voice should sound the same. Doesn’t matter if it’s a tweet, a blog, or a podcast episode.
Use AI tools to ensure your messaging stays uniform across all social media channels. This builds trust and keeps your audience hooked.
And remember, it’s not about more content; it’s about better content!
Conclusion
You’ve learned a lot, and now it’s time to put it into practice.
Let’s recap:
- The future of content creation is with AI.
- Repurposing AI is the key to maximizing your content’s reach.
- Automate content creation with tools like Opus Clip.
- Captivate your audience with short clips and social media posts.
- Follow our tips to easily generate video content for every platform.
- Stick by our strategies to publish consistently without burning out.
Ready to rock the content world?
Use Opus Clip and stay ahead in the content creation game!
