YouTube has long been known for its long-form video content, but with the introduction of YouTube Shorts in the US in 2021, the platform has quickly exploded with short-form content. 

These short, snappy videos are a fun and engaging way to capture new audiences on YouTube. 

Approximately one-quarter of the world’s population uses YouTube, and YouTube Shorts gets more than 1.5 billion users monthly. This number is only expected to grow. 

Alex Hormozi has mastered this art, with over 2 million subscribers and millions of views across his social media platforms. His content is not only engaging but it is also addictive. People often search for how to create Alex Hormozi-style videos and try to emulate his style in their own content. 

While you might not be able to compete with his billions of watch hours, the tricks he uses are so simple that you can use them with your videos to gain followers, drive more views, and increase your watch times. 

Here’s how you can recreate Alex Hormozi’s viral magic with three simple tricks.

1. Create a Killer Hook

The hook is the first thing viewers see, and it's crucial for capturing their attention. If your video doesn’t immediately draw them in, they won’t watch it, and they’ll keep scrolling their feed.

Incorporate Personal Experiences and Life Lessons

To craft your hook, think about your unique personal experiences and how they relate to the topic you’re discussing. Think about the life lessons you’ve learned that might be helpful or interesting to others. 

Whatever you come up with, make it personal and intriguing to draw viewers in right from the start.

For example, instead of saying, “This is how you succeed in business,” tell your audience, “This is how I have succeeded in business.” In other words, “show, don’t tell” your audience what you’re trying to share.

Use Details that Relate to the Topic

One of Alex’s popular videos starts with the line, "I learned this tactic from Eminem that he used in rap but actually makes sales way more effective." 

This intriguing statement immediately grabs attention because it connects a familiar figure (Eminem) with an unexpected lesson (sales tactics). As a viewer, you’re curious to find out more, which makes you stay and watch the whole video.

2. Use Stories to Craft the Main Point

Once you’ve hooked your audience, the next step is to keep them engaged. Storytelling techniques are a great way to do this.

Alex Hormozi is a master storyteller. His narratives tease the main point and keep viewers watching until the end.

For instance, he doesn't dive straight into the lesson when sharing the sales tactic he learned from Eminem. Instead, he teases the topic, hints at the sales tactic, and slowly builds up to the big reveal. This technique keeps viewers on the edge of their seats, waiting for the payoff at the end.

To apply this to your videos, structure your content like a story. Start with a teaser, build up the narrative, and save the main takeaway for the end. This way, your audience stays engaged throughout the video, increasing watch time and viewer retention.

Use a Call to Action (CTA)

By using a call to action (CTA) at the end of his videos, Alex gets more subscribers, followers, shares, comments, and, most importantly, money. 

Whether prompting viewers to follow his page, like, comment, or share his content, pushing them to another destination beyond the video is a fantastic way to get more out of your viewers.

3. Use Easy to Read Captions for Higher Engagement

Captions are a game-changer for video content, and Alex Hormozi uses them very effectively. His captions are not just subtitles; they’re part of the storytelling. He highlights and bolds certain words to emphasize key points, adds emojis to convey emotions, and includes memes or pictures to enhance the narrative as the video plays.

These dynamic captions make videos more engaging by providing visual cues that direct the viewers’ focus. 

Captions also make the content accessible to a wider audience, including the hearing impaired or those who watch videos without sound.

Best Practices for Adding Captions to Your Videos

To maximize the effectiveness of your captions, follow these best practices:

• Highlight Key Points — Use bold and colorful text to highlight important words or phrases that you want the audience to focus on
• Add Emojis — Emojis can convey emotions and add a fun, visual element to your captions that enhances the impact of your message more than just words alone
• Keep It Concise — Videos are snappy and fast-paced, so make sure your captions are easy to read and understand quickly so the viewers don’t fall behind
• Use Animations Sparingly — Animations should enhance your message, not overwhelm or distract from your message, so use them sparingly

Easily Create Engaging Captions with OpusClip

Creating engaging captions that perfectly align with your audio can be time-consuming, but tools like OpusClip make it easy. 

To make it as easy as possible, OpusClip offers a variety of caption presets to choose from that automatically generate captions in the style of popular creators. The “Mozi” style automatically creates captions for you in the style popularized by Alex Hormozi. 

When you upload your video, you can choose this caption style to add that extra layer of engagement to your content.

Key Takeaways: How to Make Viral YouTube Shorts Like Alex Hormozi

By incorporating these three simple tricks, you can start making viral YouTube Shorts just like Alex Hormozi:

1. Create a killer hook
2. Use storytelling to keep viewers engaged 
3. Leverage dynamic captions 

Additionally, maintaining a consistent posting schedule, engaging with your audience, optimizing for SEO, and collaborating with other creators can further boost your success. 

Ready to take your content to the next level? Try out OpusClip today and see how you can transform your videos with tips and tricks like the OpusClip caption presets. 

With the right approach and tools, you can elevate your video content and achieve viral success!

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