‍

Yes, you read that right! In just a few months, GitHub turbocharged its marketing engine by using OpusClip to turn its backlog of event videos into engaging shorts.GitHub, the AI development platform, hosts live events that are recorded, creating a backlog of content.

The Problem: Repurposing Long-Form Content into Engaging Shorts

GitHub's event content is extremely valuable and targeted at its ideal customers. So, naturally, GitHub posts these long-form videos to YouTube, where its users can easily find them.

However, short-form video content is better suited for increasing visibility and interest. It's straight to the point, making it more engaging. It's also produced for on-the-go mobile consumption and ranks higher on most media platforms' algorithms.

GitHub's problem was that long-form videos were best suited for existing users on a desktop. When GitHub was looking to grow its YouTube following, it needed a way to repurpose its long-form videos quickly and professionally.

Bringing Life to Dormant Content with Opus Clip

Over three months, GitHub kicked its marketing engine into overdrive with just a button click. OpusClip automatically clipped and edited GitHub's long-form video content into YouTube-ready shorts, creating dozens of shorts within minutes. 

The results on YouTube were impressive; in three months, GitHub received the following:

• 30k new subscribers
• 1.5M views 
• More traffic to their events and website

Previously, GitHub's event videos could only serve a small audience of people who specifically wanted to see long-form content on a specific past event; now, with OpusClip, the most engaging moments from those same videos have a much wider reach.

It's also possible to actively target different audiences by using specific hashtags on your video or understanding the differences between your audiences on other platforms. For example, we know that TikTok's audience skews younger than LinkedIn's, so GitHub could prioritize content that targets college interns and entry-level roles on TikTok and share more advanced developer content on LinkedIn's new dedicated video feed.

Save time and your sanity with OpusClip

Gone are the days of scrubbing through hours of content or tagging each video individually just in case you need it later; the process of creating clips manually is time-consuming and tedious anyway you do it. With a single button click, OpusClip takes advantage of powerful AI and produces dozens of hyper-focused short videos from one long one. 

Here are some of the most used features:

• Brand Templates - Gives your videos a cohesive look by allowing you to customize font style, colors, logos, and more.

• Filter Word - Allows you to find clips about a specific topic by searching for the instances when a specific word or phrase is used.

• Animated Captions - Automatically add fully customizable speaker captions to your videos, making them even more engaging.

With additional features like Team Workspace, Social Post Scheduler, AI B-roll, and many others, OpusClip delivers professional quality shorts that are ready to post with almost no effort.

GitHub is using OpusClip to instantly create stronger and more consistent content to drive engagement across its social channels and websites, and you can too, get started for free.