The 4 Best New Apple Intelligence Features For Video Creators
Conor Eliot
Apple's recent announcement of Apple Intelligence at WWDC 2024 has brought a wave of excitement to the tech and content creation communities.
The new suite of AI-powered tools is set to revolutionize how we create content on our mobile devices.
Here's a closer look at what we at OpusClip believe are the four of the most promising Apple Intelligence tools video creators should keep an eye on.
1. Advanced Search to Find Photos and Video
One of the standout features of Apple Intelligence is its enhanced search capability.
Instead of endlessly scrolling through your camera roll to find that one photo or video clip, imagine being able to search for it by describing it to your phone.
For example, you could say, "Show me my photos of Stacy in New York wearing her pink coat," and your phone will locate those photos for you.
By leveraging this powerful search functionality, you can quickly retrieve the perfect photo or video, saving valuable time and streamlining your content creation process.
2. AI-Powered Photo Enhancement to Improve Content Quality
Another exciting AI tool is the new photo enhancement feature. With this tool, you can identify and remove distracting objects from your photos, making them cleaner and more professional.
You can also enhance photos with more abstract commands, such as asking Siri to make them "pop." This instant enhancement capability is perfect for content creators who need high-quality images for YouTube thumbnails or video inserts.
Even if your photo is poor quality, Apple's AI can still significantly improve it without needing a PC, making it an invaluable asset for creators on the go.
3. Advanced Writing and Summarization Tools
Apple Intelligence also introduces advanced writing tools that can significantly aid content creators with video scripting and research. The writing tool helps with standard stuff like grammar and proofreading, but the most exciting part is its powerful summarization feature.
For example, this tool can condense large blocks of text from a blog or website into concise bullet points, making it easier to extract key information quickly and incorporate it into your video script.
You can do this all directly on your iPhone. This functionality eliminates the need to use third-party services, speeding up your content creation workflow.
4. Generative AI Content Creation
One of the most innovative features of Apple Intelligence is the ability to create content from scratch using generative AI.
Simply pick a preset theme or type a description of the image you’re looking for. Then, the AI will generate options based on your description and create previews for you to choose from. This feature helps quickly generate unique, compelling visuals for video thumbnails, illustrations, or B-roll.
Using the Image Wand tool, the AI can even transform rough sketches or blank spaces into polished images, making your concepts more visually appealing.
Key Takeaways: Apple Intelligence For Video Creation
The all-new Apple Intelligence tools are designed to make creating high-quality content faster and easier. While some features focus on text and photos, it's only a matter of time before these capabilities also extend to video content.
At OpusClip, we are excited about these advancements and how they can be integrated into our workflow. We want to hear your thoughts on these new features. Will you be using Apple Intelligence for your video creation?
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About the Author
Conor Eliot
Conor Eliot has been working with creators since 2015. Fluent in Mandarin, he helped globalize the creator economy by connecting major Asian and Western brands with content creators in foreign markets. Recently, Conor spent two years leading Asia operations for TSM Esports, where he worked with some of Twitch's biggest creators. Seeing that non-gaming live creators were being massively underserved, Conor joined Opus, where he works with creators to push the boundaries on what is possible to do with the livestreaming medium.