It's no secret that generative AI is the hot topic of our time. In fact, search terms for AI skyrocketed in 2023 -- and the technology has come a significant way even since then. If you're a marketer focused on strategy and audience engagement, you probably know that video is king--but that it's time consuming. How can AI generated content and AI video tools help you master this content area?
With features like text to video, AI avatars, video templates, and AI voices available today, what does the world of video marketing look like? Let's break down everything you need to know about using AI for your video marketing campaigns.
This blog will explore:
- Why video creation is essential for marketers today
- What challenges marketers face in the video creation process
- The best Ai video editing tools you can use
- How using AI in your video content can help you optimize personalization
- Ways AI video tools can help you streamline your distribution process
- How AI generated video can be a game changer for your content
- Tips for successfully implementing AI video editing into your processes
- AI concerns to consider
- What's next for AI generated video and AI video editors
Video creation is key to effective marketing today
Video marketing has become a non-negotiable for businesses, brands, and individuals looking to get their name out to audiences (and build loyalty in the process). And the proof is in the pudding--as many as 73% of consumers prefer to learn about brands through video content, so it's no wonder industry leaders have prioritized this format. But what is it about video, specifically, that can be achieved more successfully than older content and marketing methods?
- Video converts better than other mediums because it's easier to build trust and rapport faster.
- Hosting video content is important for a well-rounded SEO strategy.
- Social media engagement tends to be higher with video than with other types of content, allowing accounts to build a strong community on their page.
- Video is emotional--especially when it features people. It's easy to tell a story and stories connect with viewers.
...but video creation poses considerable hurdles
Despite the wonders of video marketing, the struggle can be real. Video creation is notoriously a time-consuming, challenging process that gets many brands and creators tripped-up in the along the way. Notably, creating video becomes a hurdle because teams find they lack:
- The time needed to create content (because it sure can take considerable amounts of time)
- The skills needed to effectively utilize all of the editing and production tools and technologies, like cameras, lights, or editing software
- The funding to outsource, as it can be too expensive to fit within tight creative budgets
- The bandwidth to plan and execute on all the facets of a successful video strategy (like social, YouTube, writing captions, creating thumbnails and subtitles, etc.)
The good news is, some of the best AI tools to date help solve nearly all of these pain points and can truly simplify the video marketing process. Let's explore some of the options that become available to you when you use AI to help you create videos.
The best AI tools for video editing
AI tools can help video creators and video marketers make videos without any video editing software, making the video production process easier, cheaper, and more efficient. And while you already may be familiar with popular AI tools for text like ChatGPT, if you're looking to use AI in the video editing process, here are some of the best AI tools that you should consider, and the parts of the video process that they'll solve.
Lumen5
Lumen5 AI video editing makes the process of editing video as easy as a drag-and-drop interface. The Lumen5 tool offers video templates with designs, text, and image placements--plus color schemes, fonts, colors, and more. Think the simplicity of creating a slide deck--only you wind up with a video that has the power to convert your audience. For talking head videos, you simply upload a video, and Lumen5 can create a script, add visual overlays like callouts and CTAs, and generate captions. They also offer text to video options where you can upload a blog, get a script, and generate a video within seconds on the Lumen5 platform.
OpusClip
When running a successful campaign, it's essential that marketers make the most of every piece of content they have. And when it comes to video, this can take time. OpusClip is an essential tool for marketers and the best video repurposing AI tool. OpusClip easily allows you to turn your source video, whether they're YouTube videos, training videos, webinars, or Zoom recordings, into short and catchy social media clips that can help you grow your company's social channels. This AI video maker finds the most engaging clips from your full-length video and creates up to 10 viral clips from that, chosen for engagement potential and audience interest. Plus, included with this AI video creator tool is the ability to add graphics and subtitles with branded styling.
Descript
Descript offers a suite of tools for video editing. If you've ever used a traditional video editing software like Adobe Premiere or FinalCut Pro, you know the challenges of editing video in a timeline. Descript AI video editing offers designed templates with graphics, subtitles, animations, and styling so you can have consistent branding and high-quality production in your final video.
Turn up the volume on personalization
Personalization is essential in marketing today, and using it within video creation means tailoring content to individual preferences and behaviors among your audience. AI video tools can help with this, creating dynamic content to match your individual audience members. Here's an example:
- Sendspark is an AI tool that allows you to create one video from one singular video script, and then the tool creates additional version to insert personalization. The AI tool requires you to upload one video as well as a contact database, and then it creates personalized videos addressing each recipient by name, with the potential for customized graphics, clickable features, and altered backgrounds as well.
Personalization is important in every type of marketing, and it should be included in videos as well. It can take into account customer demographics, interests, past purchase history, account info, and demonstrated interests based on activities on yoru website. It helps create an emotional connection with viewers, leading to enhanced conversion rates, engagement, and cusotmer loyalty.
Embrace the possibilities of AI generated video
Beyond the tools available for editing, additional AI generated video options exist that can help you build from scratch, with video scripts, storyboards, AI avatars, and text to video production. Some of these AI generated video tools and AI video generators include:
Heygen
Heygen allows marketing teams to create studio-like videos using just AI avatars and AI voice cloning. This means you can create videos in dozens of languages and regional accents to resonate with global audiences through AI voice cloning. You can even use text to speech, typing in a script and producing a spoken audio track that can be the sound of your AI generated video. Plus, Heygen can create AI avatars representing various demographics and individual appearances, so that you can boost the personalization in your videos based on various audience targeting and segmenting. With these AI avatars, you can easily create a branded spokesperson for your channel--and use the AI voice cloning to give them a unique personality that your audience connects with your brand.
Synthesia
Synthesia is a full-suite solution offering marketers, sales, cusotmer service, and educational professionals solutions for creating AI avatar driven video content and simple text to speech videos at the click of a button. Similar to Heygen, you can create AI avatars and AI voices, plus you can complete your video editing using video templates provided on their platform. And, they offer a free AI video so you can try out the tool and get a sense of the AI voices.
Pictory
Pictory is an accessible AI video generator that marketers, YouTubers, content creators, and other professionals use. Pictory's AI voice generator allows you to create voiceovers, and their video editing features mean that you can make captions, edits, and video templates all in one platform. They also do text to video, where you can turn blog posts into AI generated videos. Like Synthesia, they offer a free AI tool to test out and get started with.
Invideo
Invideo is a tool where youc an create videos with text prompts, using a text to video feature. Invideo also offers a script generator, AI video generator, AI video editor, plus AI avatars that can talk in your content. Using Invideo's AI video content, you can publish complete projects without filming anything.
AI video tools help you streamline your video distribution without increasing the workload
As we've mentioned, the intense workload that comes with video content can be a main barrier for marketing teams. And unfortunately, this can mean that bandwidth stops teams from using one of the most effective marketing channels for their campaings. Some of the best AI advantages are the way it can help solve for this critical and pratical issue.
While the video production and editing process are notoriously labor-intensive, so is the distribution process, as it requries:
- Strong SEO copy in the caption and metadata to pull in organic traffic.
- A hashtag strategy (depending on the platform) to ensure the asset reaches the right audience.
- Individual thumnail images per platform, and these often differ in dimensions and styling when your're posting on your website versus YouTube versus Instagram Reels, for example.
- Meta descriptions and title tags.
- Effective calls to action (CTAs) and cross-links to other content from your brand.
Each of these additional assets is almost as important as the quality of the video itself, for without the right metadata, your content won't get seen. AI video toos can help with:
- Writing SEO-friendly meta descripitions, tags, captions, and sutbitiles.
- Conduct A/B testing to optimize titles, video thumbnails, and CTAs to help you maximize your clickthrough rate and conversions.
Finally, an AI tool like OpusClip is one of the best AI resources for easily clipping your longer videos into fully-complete social-friendly short-form content that you can publish across platforms.
Tips for successfully implementing AI into your process
AI presents nearly infinite solutions for marketers looking to take their video content to the next level while reducing workloads. But how do you actually go about adopting these solutions so that they help your team and drive results? When implementing AI powered solutions focus on the following best practices steps:
- Evaluate where you're falling short: Identify individal use cases where you team struggles with bandwidth, whether its due to budget, time constraints, or staffing issues.
- Choose one area to optimize first: Don't start off by aiming to create an entire video strategy using AI, pick one thing to improve whether it's optimizing thumbnail creation or video clipping.
- Research platforms and options: Try different solutions before you settle on one, taking into consideration scalability, pricing, usability, and the various features. Many solutions offer a free plan so you can get a quick sense of whether a given free AI tool will be the right fit for your team.
- Compare results and build: Reflect on which tools proved the most intuitive and integrated. Then build additional tools from there, solving for one issue at a time while aiming to find AI solutions that cover muliple painpoints so you don't wind up with an overly complicated AI video editor tech stack.
Challenges to overcome when using AI video tools
Moving to AI solutions to help you make videos brings about some unique challenges, such as:
- Data privacy -- it's important to be sure your AI video generators and tools comply with all regulations.
- Complexity of setup -- incorporating a suite of new tools can clog team workflows and processes, making it feel less, rather than more, efficient at first.
- Team skills -- finding the best AI soluions that also have strong training options will help your team get up to speed on using the platforms.
- Integration -- land on tech solutions that integrate with your existing tech stack and needs so you don't have to reinvent the full marketing team's processes.
What's next for AI generated video
The new capabilities made possible by the best AI vieo tools mean that teams will continue to get more efficient, and create conetne that is even more engaging. Looking ahead, it's expected that the field will become even more crowded, with customers being bombarded by marketing teams who are able to quickly churn out content. Plus, AI companies will have to fight the competition when releasing the latest innovations.
But as far as the content goes, we can look forward to real-time video editing, more personalized video experiences, and immersive or interactive video formats made through AI video generators, which truly would revolutionize the way that we engage with video content. But legislation and data privacy will have to follow to ensure the threats of misinformation and deepfakes don't make AI video content cause more harm than good.
Conclusion
Video content is key to marketing success. And the days of labor-intensive video editing and distribution are over. At this point, with the AI tools avialble to video creators, there's no excuse for excluding video from your core marketing strategy.
If you're looking to step up your game, increase efficiency on your teams, and ensure that each piece of content you produce can go as far as possible, check out OpusClip. Our video clipping, captions, video templates, and other features make it easier than ever to complete your video editing and get seen on all social channels.
Try our free AI tool today.
