It's been almost thirty years since Bill Gates used the now popular phrase, "content is king" in an essay he wrote in 1996. And the sentiment is still more true than ever. When he predicted that the internet would become a marketplace of content, he was right--and the critical role of SEO and search truly put content at the core of every marketing strategy. Content has the ability to establish your brand, generate engagement, drive your search ranking, generate leads, boost conversion rates, and much more. 

But in a crowded marketplace full of content, producing high-volumes of high-quality content is more important than ever before. For many marketing teams, this is a hurdle. But thanks to AI tools, like AI writing tools and AI content creation platforms, you can produce better content at a faster rate than ever.

In this article, we'll explain how as we explore:

• The definition of AI content creation and the benefits for content marketing 
• Best AI powered tools for copywriting 
• How to use AI content creation tools to create visuals 
• The best AI tools for audio content creation 
• How AI content creation tools can take your content to the next level 
• Ethical concerns to consider when using AI and AI tools 
• How to choose the right AI content creation tools 
• What the future of AI content creation is 

What is AI content creation? Defining the benefits 

Let's start by clarifying what we mean by AI generated content. AI content creation refers to the process of using AI tools to create, improve, and repurpose content--whether written, video, or imagery. 

How does it work? AI tools use machine learning (ML) algorithms to learn and understand human language patterns to then reproduce and mimic them at a large-scale. This is the context where you'll hear the term "generative AI," or, AI that is able to create text, images, or video in response to prompts. One of the most commonly known examples of an AI content generator is ChatGPT, for example. 

How can content marketers benefit? Using an AI content genrator can help content marketers meet the demand to create a constant flow of fresh, relevant, captivating content that their business uses to drive leads and convert traffic. Manually producing content at scale requires large teams and more than a drop of creativity--it's labor and resource-intensive to come up with content ideas and then execute them, making it hard for smaller businesses to compete with corporate competitors. AI tools like AI content generators can help you create more content, produce content at a faster rate, create various versions of content to personalize campaings, and efficiently repurpose content for multiple channels, formats, geographies, audience personas, and more. 

AI powered tools for copywriting  

Effective copywriting requires succint and creative wording that strategically connects with your audience. And this can be time consuming, challenging, and require a lot of trial-and-error to figure out what works and what doesn't. With popular content channels like email and social media, there are items like subject lines, advertisments, and captions that have to be written at scale and AI can change the game for content creators by acting as an efficient writing assistant. For example: 

1. Automated copywriting tools can generate things like headlines, email subject lines, ad copy, and blogs. These writing assistants can help optimize the quality, effecitveness, and efficiecny. of short-form copy. 
2. Natural Language Generation (NLG) tools are AI writers that can help you create articles and reports or product descriptions with consistent tone and branding to match your style, voice, and the platform culture. 

Here are some of the best AI writing tools that we recommend for content ideas, content creation, and more: 

Writesonic 

Writesonic is  AI generated content tool that helps with content ideas and copywriting. This AI writing assistant can produce SEO writing, help you with search and content optimization, and even has solutions for images, which we discuss later in the article. Whether you have short form content or longer form articles, Writesonic has an AI writing assistant that can produce high-value content. 

Grammarly 

Grammarly is an AI tool for content editing. Instead of being an AI writer, Grammarly is an AI powered writing assitant that checks for grammar, spelling, word choice, phrasing, and more. It can be installed as a plugin to your browswer and apps so that you elevate the quality of your writing across all platforms and easily integrate the solutions into your existing processes. 

Copysmith 

Copysmith is a tool that has three solutions for content creation: Describely, Frase, and Rytr.  The platform simplifies the content creation process and Describely is particulary useful for ecommerce brands that need to create content for product descriptions. Frase also enables you to write SEO optimized blog and article content by turning keyword lists into full paragraphs. Rytr gets trained to match your voice to fit your brand.  

Using AI content creation tools for visuals 

AI generated content goes beyone just writing. The best AI tools can also help marketing teams produce high-quality visuals in the form of images and video. Here are some popular use cases for incorporating AI into your visual content creation process:

1. Developing full graphic designed images such as infographics and social media designed assets, or even AI generated imagery and avatars that can follow brand guidelines for consistency.
2. Using AI video content creation tools for editing, captioning, splicing, templatizing, analyzing, and distribution. See our blog for more details on how AI video can boost your marketing strategy. 

Here are two AI tools we recommend for your visual content creation: 

Synthesia

Synthesia is one of the best AI tools if you're looking to optimize your process by turning text into video. This can be useful for social media posts, and combined with AI text tools, you can truly reduce the workload for your team. Synthesia's AI generated content platform enables you to create talking head videos so you connect with your audience, develop AI avatars, complete video editing, and more. 

OpusClip

OpusClip is an AI video tool that enables marketers to create viral clips at scale. By uploading your full length video, you can then get ten short video clips to use for social media posts. The AI video tool determines which clips will be most engaging, and can add captions, design, formatting, and more. OpusClip is the leading AI video repurposing tool, used by over 6 million content creators and businesses to grow engagement on their social media posts.

Best AI tools for audio content creation 

Many content creators and brands have taken advantage of the rise in popularity of audio content, namely podcasts. Although, with video creation, graphic design, and copywriting already on the to-do list, having to create content in yet another format can be a lot to manage. AI content generators can help with audio content as well, paticularly for: 

1. Speech synthesis and voiceovers for podcasts and audiobooks with customizable voice styles and languages.
2. Composing music and sound design using AI algorithms to help with speed, efficiency, and avoiding copyright issues. 

Here are some AI tools we recommend to help you create content for audio:

Podcastle

Podcastle is an all-in-one platform for podcast creation, with a recording studio, AI powered audio editing tool, plus a video editor to match your brand. Using your own voice, you can even create an AI clone of your own voice in the platform to automate the recording process and speed up content creation. 

ElevenLabs

ElevenLabs is a leading AI tool for audio content creation, offering cutting-edge features for seamless audio production. With advanced text-to-speech capabilities, it generates highly realistic voices. The platform also allows for voice customization, enabling users to create unique voice profiles. Additionally, ElevenLabs excels in converting written content into engaging audio narratives, making it an indispensable tool for podcasters and content creators.

How AI powered tools can take your content strategy to the next level

Beyond the ways that AI content creation can help marketers scale and drive their content engine, these AI writing assistants and AI content generators can help you elevate the performce of the content you create through enhanced personalization and stronger data insights. Here's how: 

Personalization 

It's important to meet your customers where they are, and creating content to match numerous personas can be so labor intensive that teams simply skip this option. But AI writing tools can help you customize your content based on specific user preferences, audience behavior, and demographics like interests, age, geography, lanugage, and more. Content that speaks directly to your customers is more likely to convert and drive higher engagement overall. Plus, you can use AI tools to create dynamic content variations that undergo A/B testing so you can figure out what works, adjust your strategy, and produce results within a faster cycle than you ever could before. 

Data insights 

AI tools can help you glean more detailed and instant content analytics, audience insights, and trends to help you analyze the performance of your content on the web and on social media. This way your team can get smarter about your messaging, strategy, and approach. Plus, with AI writers that help with SEO optimization, there's no excuse not to be prioritizing search and boosting your organic traffic. 

Ethical and privacy concerns to consider when using AI

When using AI writers or other content creation tools that produce AI generated content, you need to be conscientious of authenticity and transparency. Here are some best practices to keep in mind with your AI content generation: 

1. Find a balance between AI generated text and human written content. This means having an editor check everything created with AI to at least verify the truthfulness and accuracy. Think of AI as a new member of your team who reports to you, rather than a set-it-and-forget-it solution. 
2. Prioritize fact-checking to make sure that you aren't creating misinformation or misrepresenting the truth. 
3. Disclose AI generated content to your audience to enhance transparency, especially with social media content. 
4. Train your team to use platforms responsibly and intelligently. Always be looking for ways to get smarter about your approach to generative AI. 

The implementation phase: How to choose the right AI tools 

When looking to take on AI powered content creation tools, there are a lot of choices in a crowded market with nearly infinite types of solutions out there. To be sure that the tools actually help your team and don't overcomplicate your methods, you'll need to be strategic about how you approach implementation. But, if you do things right, you'll start feeling the benefits of efficiency and scalability fairly quickly. Here are some tips we recommend you keep in mind when you start your strategy for AI content creation: 

1. Identify use cases: There are always going to be endless areas that you could replace with AI solutions, but not every one is necessary for your particular team. Figure out where you are struggling the most, what areas are lagging, and what takes up the most time and budget. Do your copywriters feel weighed down by email subject lines? Are product descriptions taking up a disproportionate amount of bandwidth? Pick one small task that you want to solve for and start there. 
2. Try out different vendors: Different tools offer different features, with various pricing and pacakages. Don't always settle on the first generative AI solution you find. Speak to vendors, try out free versions of their AI powered tools, and if you're at an enterprise level, connect with their customer success team to learn what integrations and customizations may be possible. 
3. Integrate into existing workflows: AI solutions will be the most immediately helpful when you insert them into your existing processes, rather than restructuring your whole team around this new tool. If you typically have one content strategist who edits all written content, have them be the person who checks r the AI copy. Or, if your copywriter typically hands off the ad copy through a project management sheet, keep doing that. You don't have to overcomplicate things by reinventing the wheel. 
4. Keep in mind room for growth: Even though it's important to start with one aspect of your content strategy when choosing a solution, do keep in mind the scalabiity of the tools you test out. Ultimately, it will be easier if you keep most of your written content on one generative AI platform, most of your video content edited within one platform, and so on. Adding a tool for grammar, plus a different tool for captions, a third tool for ads, and a fourth tool for SEO will just keep the labor-intensive feel that you already have without AI.
5. Eduate the team: Just becuase AI seems to do much of the heavy-lifting, doesn't mean your team intuitively knows how to use the tools to their best effectiveness. Make sure you put time and resources into educating your team so that everyone knows how to best use the tools responsibly, to help you avoid content marketing mishaps down the road. 
6. Scale from there: Once you start to get into a rhythm, you can begin to add new tools to your mix and further develop your processes from there. Keep optimizing for efficiency and build a full content marketing methodology that works for you.

What's next with AI content creation 

The goal with AI content creation is that humans will be able to reduce the repetitive tasks from their daily work, and focus on the areas that truly require creative thinking and strategy. As AI content generation helps teams eliminate huge to-do lists full of email subject lines, CTA button copy, and caption transcription, humans will be able to focus on bigger picture creative tasks that are more rewarding. Keep this goal in mind as you implement AI into your marketing processes. It's important that you have AI replace the tasks that weigh people down and enable them to continue to do what brings them excitement in their work day. 

Examples: Companies using AI to ehhance their content strategy

Here at OpusClip, we are proud of the ways our tool has helped brands save time by streamlining their processes, while driving increased engagement with their social media content. Companies like HubSpot, Univision, FloSports, and GitHub have all leveraged the platform's tools to reach audiences with viral videos. 

Conclusion 

As you optimize your content strategy with AI content creation, consider how you can make the most of your video content across social media channels. If you want to reach new viewers and engage audiences, all while reducing the workload of video editing explore OpusClip and start creatint viral, short-form videos today. 

‍