Monetization with YouTube: Your Ultimate Cheatsheet
Conor Eliot
For content creators, YouTube monetization is where the serious coin is at! Understanding the ins and outs of how to monetize on YouTube can be the next step up for your YouTube channel.
2024 came with good news for anyone looking to make money on YouTube. For content creators, the thresholds for cashing in and making money on YouTube were lowered! The doors to the YouTube Partner Program (YPP) are wider than ever.
That means more creators will join the money-making party early. No more hitting subscriber milestones before your first paycheck.
Sounds too good to be true?
Here’s what we’re unpacking in today’s YouTube monetization blog:
- Cracking into the YouTube partner program.
- Clever YouTube monetization tactics (beyond ads).
- Adhering to community guidelines while increasing watchtime.
- Using your AdSense account to multiply that ad revenue.
- How to make money with a channel that’s irresistible to subscribers and advertisers.
Bold moves, bold money. Let’s get started YouTubers and turn your talent into cold hard cash via YouTube monetization!
What is YouTube Monetization?
Think of your YouTube channel as your gold mine, and monetization as your pickaxe. It’s the art of earning through your subscribers and watch time.
YouTube monetization happens via the YouTube Partner Program (YPP). It’s the treasure chest of ads, memberships, and even merch perks.
Alas, like every fairytale, all content creators must pay the big ad revenue trolls.
To monetize YouTube content, you need to hit subscribers and watch time numbers. Cross the threshold and you make money.
Monetizing your YouTube channel is a numbers game, and the numbers gotta be big.
Here’s what makes the monetization cut:
- Ad revenue is every creator’s bread and butter. Aka—your AdSense account.
- Memberships are a great way to earn while bringing subscribers closer.
- Don’t forget about exclusive merch. Fans love swag!
YouTube monetization turns your videos into a profit powerhouse. From ads zipping across your videos to fans sporting your custom tees. With the YouTube Partner Program, the possibilities are just as endless as your creativity.
How to Meet the YouTube Monetization Criteria
Turning your YouTube channel into a moneymaker means playing by the YouTube monetization rules. We've broken the checklist down for you, let’s start ticking off those must-haves to cash in.
Subscribers and watch hours—they’re more than just numbers. As of 2024, you need at least 500 followers and 3,000 watch time hours.
Sounds like a marathon?
Here’s why views and subscribers count:
- Subscribers are your channel’s fan club, the bigger, the better.
- Watch hours show that your content isn’t just good, it’s binge-worthy.
The new 2024 easier requirements mean YouTube creators can start making money faster. You get to monetize your passion as soon as you meet the criteria. Adhering to YouTube's monetization policies is mandatory.
YouTube monetization means you must woo the YouTube algorithm too. The algorithm loves content that follows all those YouTube Partner Program rules and community guidelines.
Here’s our mantra:
Keep it cool, keep it legal, and run ads that keep advertisers happy.
How to Maximize Your Earning Potential on YouTube
More eyeballs on your videos equal more money in your Adsense account. Simple.
Here’s how to join the YouTube Partner Program fast and maximize monetization:
- Follow YouTube's monetization policies.
- Reside in a region where the program is available.
- Get 1,000 subscribers with 4,000 valid public watch hours in the last 12 months, or 1,000 subscribers with 10 million valid public Shorts views in the last 90 days.
- Link your channel to an AdSense account.
- Have no active Community Guidelines strikes.
Qualifying for the YouTube Partner Program isn't our end game. To monetize like a mogul, you've got to master the art of crafting irresistible content.
Not all content is king.
It’s that engaging, compelling, "can't-look-away" content that hooks subscribers. An authentic mix of what you love and what your audience craves keeps the YouTube algorithm happy.
Here’s how to boost your watch hours, get you subscribers, and skyrocket your YouTube monetization potential:
- YouTube comments are gold for engaging directly with your viewers.
- Collaborate with fellow YouTube content creators, and get seen!
- Maintain a consistent upload schedule. Keep your fans longing for more, then turn them into subscribers.
On to Marketing Your Channel Like a Boss
Now, content isn't the only way to make the cut. SEO, the way your video cover looks, and how you tag is just as crucial.
Here’s how to easily tackle the technical side:
- Keywords are key to monetization. Include them naturally in your YouTube titles, descriptions, and tags.
- Your thumbnails and titles are what grabs the attention. Design YouTube thumbnails that tease the brain!
Another great trick to monetize your content is to extend your reach across social media platforms.
Here’s the checklist:
- Share snippets and teasers of your upcoming videos on Instagram. Use those Stories and Reels to build anticipation.
- Dropping a clever tweet on Twitter can spark shares like the hottest new controversy!
- Post exclusive clips or live sessions on Facebook to deepen connections with your audience.
YouTube monetization is about more than just making money. These tips will help you build a vibrant community that hangs on your every video.
So are you ready to monetize and magnify your YouTube impact?
5 Ways to Monetize Your YouTube Channel
To monetize your YouTube channel, you need to do more than just hit upload. Let’s explore YouTube monetization methods that reel in the bank balance.
Start with the classic—AdSense. It pays ad revenue on your YouTube videos based on view count. One of the conditions for joining the YouTube Partner Program is having an Adsense account.
Here’s how to set up your Google AdSense account:
- Make sure your YouTube content ticks all the boxes for AdSense eligibility.
- Go to the AdSense website and click "Sign Up Now."
- Enter your YouTube channel and payment details.
- Link your AdSense account to your YouTube channel in YouTube Studio.
- Wait for approval, for most creators this takes a few days.
That’s it! your Adsense account is sorted. You can start earning once the approval comes through. Linking your AdSense account to your channel lets you earn from targeted ads. For content creators, managing an AdSense account is crucial to sustaining revenue.
But do you want to really level up and monetize like a boss?
Combine other methods with your Google AdSense and take monetization to the next level.
1. Super Chat
Many creators monetize live streams with Super Chat. It's like a telethon for YouTubers, but cooler. It lets viewers pay creators to pin their comments during live sessions. You make money while they make their shoutouts shine.
2. Memberships
Fans can subscribe for exclusive goodies via channel memberships. You earn money by giving viewers access to custom emojis, badges, and more.
You might have seen some creators advertising their Patreon links in videos and social media content. It's like channel memberships, but with a tiered subscription model powered by Patreon.
In exchange for shoutouts and exclusive content, viewers pay you a monthly subscription.
3. Affiliate Marketing
Another great way to monetize is to get into affiliate marketing. You make money with every click on the affiliate links. Affiliate marketing lets you earn by linking to products you have tried and love. You make money with every purchase your viewers make using your link.
4. Merchandise
Merch, baby, merch! Monetize that brand. Your face and revenue, their wardrobe. It's like mini advertisers roaming around, so you kinda earn money twice with this one!
5. YouTube Premium
Lastly, there’s YouTube Premium. When Premium users watch, you make money, ad-free! To
Here’s how to monetize smart:
- Mix and match these methods to earn money via YouTube.
- Use your YouTube Studio analytics to track what works.
- Engage with your subscribers, their feedback is gold.
YouTube monetization isn't a cookie-cutter solution. That’s why savvy creators diversify how they make money on YouTube.
Get ready to make it rain – you're now one of them.
Essential Tools for YouTube Success
Mastering tools is key for smart YouTube monetization and cranking up your ad revenue. Here are a few:
- TubeBuddy and VidIQ are the multitaskers of your YouTube toolbox. They help you optimize your content, research keywords, and outmaneuver the competition.
- Top creators use YouTube Studio analytics to track what’s hot and what’s not. It’s the data dashboard of your YouTube channel. It shows you who’s watching, from where, and why they can’t get enough of your content.
- When you start to make money, (because it will!), you'll want Karat in your corner. This financial tool is tailored for YouTube creators like you. It helps manage earnings by making sure your channel’s revenue is as in tune as your videos.
To make serious money on YouTube, you need to monetize like a pro.
Conclusion
That’s all you need to know to make money on YouTube, the easy way.
You’ve just turbocharged your monetization knowledge, and now it’s time to turn your YouTube channel into dollar-sign eyes.
Here’s a quick recap to keep you on the monetization track. Make notes before heading back to your creator's cave:
- AdSense and Super Chat are your go-to starters for cash flow.
- Affiliate marketing, channel memberships, sponsorships, and merchandise deepen those revenue roots.
- Watch time matters! More viewers, more eyes, more monetization potential.
- There’s no one good way to monetize YouTube content. Use the whole buffet and earn!
- Engage, analyze, and adapt. Your YouTube Studio analytics are gold.
- Match your advertisers and ads with your channel’s theme and vibe to keep viewers happy.
- YouTube Premium and Patreon mean earnings without the ads.
Feeling amped? You should be! Every video you make puts you one step closer to payday.
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Time to grab your camera, flip on those lights, and start your monetization journey with gusto. Your next upload could be the next YouTube sensation.
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About the Author
Conor Eliot
Conor Eliot has been working with creators since 2015. Fluent in Mandarin, he helped globalize the creator economy by connecting major Asian and Western brands with content creators in foreign markets. Recently, Conor spent two years leading Asia operations for TSM Esports, where he worked with some of Twitch's biggest creators. Seeing that non-gaming live creators were being massively underserved, Conor joined Opus, where he works with creators to push the boundaries on what is possible to do with the livestreaming medium.