Introducing OpusClip Pro Plan! Same price, more features, plus 50% more credits 🎉 Read more
Welcome Social Media Marketers! Sign up and claim your free month of OpusClip Pro here
OpusClip 3.0 is here! AI b-roll generator, create 3-15min clips, viral caption templates & more. Read more
🎉 OpusClip is the Best in Show winner at SXSW Pitch 2024 🥳 Read more
🎉 Join our ClipAnything live webinar at 11:00AM PT, August 9th & get early access.  Register Now→
Introducing OpusClip Pro Plan! Same price, more features, plus 50% more credits 🎉 Read more
Welcome Social Media Marketers! Sign up and claim your free month of OpusClip Pro here
OpusClip 3.0 is here! AI b-roll generator, create 3-15min clips, viral caption templates & more. Read more
🎉 OpusClip is the Best in Show winner at SXSW Pitch 2024 🥳 Read more
🎉 Join our ClipAnything live webinar at 11:00AM PT, August 9th & get early access.  Register Now→
Creator Corner

Your Ultimate YouTubers Guide to Promoting Videos: Tips, Tricks, and Tactics

August 13, 2024
8 minutes

Conor Eliot

Head of Creator Partnership at Opus

Hey there, YouTuber! Need a hand transforming your YouTube channel from invisible to unmissable? Read until the end because we’re unpacking all our YouTube creator’s secrets. 

Promoting your YouTube videos and raking in those subscribers isn’t just a fun side hustle. It’s an art and a science, and it's time for the ultimate YouTube channel class!

Grabbing eyeballs and clicks is just half the equation (we threw in a bit of math too!). 

What every YouTube creator wants are clicks that stick. AKA views on your YouTube videos, from subscribers who adore you. 

Correctly promoting videos on their YouTube channel is every creator's ticket to viral fame. Do that, and every YouTube video you upload will rake in subscribers. 

Think of your video as a mini-movie premiere. What would get you to the red carpet? Those flashy thumbnails, the right keywords, and the content that keeps viewers coming back. So turn those viewers into subscribers and promote yourself.

Here’s what you’ll master in this blog:

  • Crafting clickable video titles, playlists, and thumbnails that scream “Watch me!”
  • Twitter, Instagram, or Facebook? Choosing the right social media platform for your videos.
  • Choosing keywords and embedding tags that act like beacons for your target audience.
  • Creating channel and social media content that transforms casual viewers into loyal subscribers.
  • Tackling SEO to charm that YouTube algorithm and climb those YouTube ranks.
  • Collaborating with fellow creators. 
  • Using Google ads and video analytics like the pros.

Let’s make your YouTube videos the talk of the town and your target audience. We’re gonna laugh, learn, and launch your YouTube channel, one upload at a time.

  1. Understand Your Audience and YouTube Videos Niche

Knowing who’s watching can turn your YouTube channel from a guessing game into a target strike! Your niche and audience is how you slice through the fluff.

Have you ever experienced the good ol’ YouTube video boom and bust? It’s all about blending the right niche content with the right eyes. 

Your Goldilocks audience isn’t just out there. 

Your subscribers are looking for something specific. Every YouTube channel and all videos on YouTube aren't their bowl of porridge. That's why you need to clearly define what you have to offer. 

Are you a kitchen wizard or a tech whisperer? Pinpointing your niche is mission-critical because it sets your YouTube channel’s tone. Your niche-specific videos are the cookie-crumb trail you create and upload for your subscribers. 

Your channel’s comment section is a great place to start. Read the comments under each video to know your viewers better. Leave comments on fellow creators' videos. 

Here’s how to light up your path to YouTube stardom:

  • Spy on your video stats! Who’s watching? What do they love?
  • Polls and video comments can be gold mines for insights.
  • Test different topics, then watch the magic (or lack thereof) happen!

Using these tricks, you'll be able to craft:

  • Sharper video thumbnails that capture the essence of your niche.
  • Content that’s not just seen but savored.
  • Smarter SEO strategies that speak directly to your audience.

Nail your niche and you’ll create your audience and subscribers. Now, on to making your YouTube channel the place where your niche comes to chill!

  1. Create and Optimize Your YouTube Channel Content

Tuned into your audience and got that niche nailed down? It's time to create killer content that keeps the clicks coming! 

Unique content keeps your YouTube videos buzzing and your watch time soaring. Stellar content isn’t just made, it’s meticulously crafted and polished to perfection. 

Quality and consistency are the peanut butter and jelly of your YouTube channel. They stick viewers to your video like glue! 

Quality means delivering value in every video. That could be a laugh, a lesson, or a life hack. Consistency is showing up to upload videos without fail. Maintaining video and content quality is every creator’s secret sauce to sky-high watch time. 

Here are some quick-fire tips to keep those eyes glued:

  • Start with a bang! Hook subscribers in the first few seconds.
  • Keep the energy up!
  • End your video with a cliffhanger!

Now, let’s talk SEO. To climb the ranks, you need more than just great video content. Tagging is great for effective video promotion and advertising. When you tag your videos, you embed specific keywords that help your content get discovered. 

Remember to regularly review and update keywords and tags on your channel. 

Here’s how to promote the right way using keywords, tags, and SEO:

  • Use the Google Keyword Planner to find winning SEO keywords.
  • Optimize your video title, description, and tags to match these keywords.
  • Ensure your SEO essentials are on point to make your video easy to find and hard to ignore.

Video thumbnails are another great video-promoting tool. 

Here’s how to make them your video’s billboards: 

  • Promote with bright and eye-catching design.
  • Keep them relevant to the video’s content.
  • Thumbnails should be tempting enough to make viewers click without thinking twice.

Now let’s put it all together. Here are the must-haves for winning video content:

  • Use keywords strategically to boost your SEO.
  • Create thumbnails that scream "click me!"
  • Keep your content fresh and full of personality to maximize watch time.

That's all you need to create YouTube videos that are watched, rewatched, and shared. 

1. Leverage YouTube Features for Creators

Leveraging YouTube’s built-in features is how you level up your channel like a boss. Creators use features like playlists and YouTube Shorts to catapult their content. Here’s how to wrap that YouTube algorithm around your little finger: 

Playlists aren't just a neat freak’s dream. Grouping your channel’s videos on YouTube into playlists keeps your audience binge-watching your content. That helps you clock in more watch time on your YouTube videos and YouTube shorts. 

Here’s how creators can get more love from YouTube’s algorithms:

  • Organize your YouTube content by topic to guide your viewers on a learning journey.
  • Update playlists regularly to keep your content fresh and engaging.
  • Use catchy titles for your playlists to spark curiosity and clicks.

Now, let’s talk about the meteoric rise of YouTube Shorts. These quick clips are perfect for capturing attention in the blink of an eye. 

Think of Shorts as your elevator pitch: short, snappy, and sure to hook your audience!

  • Create bite-sized content that highlights key points or teasers.
  • Use Shorts to drive traffic to your longer videos.
  • Experiment with trendy topics related to your channel, keywords or viral challenges. 

Don’t forget the power of first impressions. Promote videos with custom thumbnails, keywords, and snazzy titles. That first impression can make or break your video’s success. 

Before you hit upload, make sure your thumbnails are:

  • Bold and beautiful: high-contrast colors mean more eyes on your channel.
  • Clear and descriptive: let your viewers know what to expect at a glance.

Combining these elements effectively can skyrocket your watch time and viewer retention. 

Imagine a viewer finds your Shorts, giggles, and wants more. They then click on a video, intrigued by your dazzling thumbnail. That’s when they discover a playlist and get utterly hooked. Before they know it, they’ve watched five videos!

Pro-tip number 18636129: Master playlists, YouTube Shorts, killer thumbnails, and titles. 

2. Cross-promote and Focus on Community Engagement

Hey, want to make your YouTube channel the talk of the town? Cross-promoting and dialing up your community engagement is how you do that. Below, we've explained how to promote YouTube videos to turbo-charge your channel’s viewer count!

First things first, cross-promote your content across platforms. 

Social media isn’t just for memes and brunch pics. Done correctly, it can be a great tool for boosting your channel and videos. 

Dive into Facebook, Twitter, and Instagram to sprinkle your videos across the board:

  • Post teasers on Instagram stories to lure in the curious.
  • Tweet engaging questions that lead followers to your channel and videos.
  • Use Facebook groups to discuss topics related to your content.

Twitter, Facebook, and Instagram have their own flair and vibe. Always tweak your message before and hit those viewers right in the feels!

Now, a word on mingling in the YouTube community, it’s not just polite, it’s profitable! Promoting your channel doesn't have to feel sleazy. Engage with comments, shout out active subscribers, and maybe even host live sessions. 

Promote YouTube videos while making viewers feel at home on your channel by:

  • Responding to comments keeps the conversation going.
  • Featuring subscriber questions in your videos.

And don’t overlook the power of collaboration. Partnering with other creators helps multiply your reach and bring fresh eyes to your channel. It’s like a party where everyone brings a friend!

  • Find creators who share your channel's vibe and audience.
  • Collaborate on a project that excites both your fanbases.
  • Share each other’s content on your channels. Promote while doubling the fun and the audience!

Think Twitter is just for taking political stances? Think again. Boosting your channel through ads propels your video content into new territories. Strategic ads and social media use can help you reach and convert non-subscribers. Encourage them to subscribe with clear, compelling calls to action.

Promoting your YouTube content with well-placed ads helps your video content reach more YouTubers. Target ads towards specific demographics within the YouTube community. That can significantly increase your channel's visibility and subscribe rates.

Cross-promoting isn’t just about sharing links. It’s about creating a web of content that leads viewers across social media platforms and enriches their experience. Use your channel to deepen viewer engagement with your brand, the subscribers will follow!

So tap into social media networks and collaborate with fellow creators. Participate in the YouTube community and your viewers will flock to your channel.

3. Use Analytics and Paid Promotion 

Turn your YouTube channel into a data-driven success story with analytics and paid promotion. With these tools, you can pilot your channel with precision. Beats depending on dumb luck any day!

YouTube Analytics isn't just spewing out numbers. They are stories about who’s watching, who subscribes, what they love, and when they bail. 

Here’s why tuning into your channel’s analytics is non-negotiable:

  • Track your video watch time and see which videos keep eyes glued.
  • Monitor subscriber gains (or losses) to gauge content impact.
  • Break down views on YouTube to tweak your posting schedule.

Moving from organic to the big guns, paid promotion is your turbo boost. Using YouTube Ads and Google Ads can increase your channel’s visibility.

 Here’s how to make paid ads work for you:

  • Use YouTube Ads to directly target your ideal viewers. Pinpoint accuracy!
  • Leverage Google Ads to appear on related video searches outside YouTube.
  • Use YouTube Analytics to target ads effectively, maximizing your promotion efforts.

Advertising is all about investing. Make your ad dollars count by setting clear goals. More subscribers equals insane watch time equals viral views. Target your ads based on the channel's viewer demographics and content preferences. 

Lastly, always test different advertising formats and strategies. Strategic advertising makes every penny push your promotion to new heights. It attracts more YouTubers and turns them into loyal subscribers. 

So, get analytical, get smart with your promotion, and watch your channel’s YouTube videos thrive.

Conclusion

That’s it, our best YouTube promotion strategies are laid out for you. Let’s take a breath, and a quick recap before you go spruce up your YouTube channel. 

Here’s how to boost those views on YouTube:

  • It’s all about smart moves and savvy promotion.
  • Cross-promote across social media to create buzz and widen your net.
  • Dive deep into YouTube Analytics to tailor your content.
  • Use YouTube Ads and Google Ads to boost your viewership.
  • Keep your content fresh and engaging to get your audience to subscribe.

Put these tips into action and watch your YouTube channel thrive, one video and comment at a time! Plus, to give your videos that extra slice of the promotion pie, check out OpusClip. It’s your go-to for turning those creative sparks into fireworks!

Now you’re all set to not just play the game, but change it. Implement these YouTube promotion tactics and give your channel the boost it deserves. Just be prepared for a tide of new views on YouTube. 

Now go let those arrows fly!

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About the Author

Conor Eliot

Conor Eliot has been working with creators since 2015. Fluent in Mandarin, he helped globalize the creator economy by connecting major Asian and Western brands with content creators in foreign markets. Recently, Conor spent two years leading Asia operations for TSM Esports, where he worked with some of Twitch's biggest creators. Seeing that non-gaming live creators were being massively underserved, Conor joined Opus, where he works with creators to push the boundaries on what is possible to do with the livestreaming medium.

Creator Corner

Your Ultimate YouTubers Guide to Promoting Videos: Tips, Tricks, and Tactics

Hey there, YouTuber! Need a hand transforming your YouTube channel from invisible to unmissable? Read until the end because we’re unpacking all our YouTube creator’s secrets. 

Promoting your YouTube videos and raking in those subscribers isn’t just a fun side hustle. It’s an art and a science, and it's time for the ultimate YouTube channel class!

Grabbing eyeballs and clicks is just half the equation (we threw in a bit of math too!). 

What every YouTube creator wants are clicks that stick. AKA views on your YouTube videos, from subscribers who adore you. 

Correctly promoting videos on their YouTube channel is every creator's ticket to viral fame. Do that, and every YouTube video you upload will rake in subscribers. 

Think of your video as a mini-movie premiere. What would get you to the red carpet? Those flashy thumbnails, the right keywords, and the content that keeps viewers coming back. So turn those viewers into subscribers and promote yourself.

Here’s what you’ll master in this blog:

  • Crafting clickable video titles, playlists, and thumbnails that scream “Watch me!”
  • Twitter, Instagram, or Facebook? Choosing the right social media platform for your videos.
  • Choosing keywords and embedding tags that act like beacons for your target audience.
  • Creating channel and social media content that transforms casual viewers into loyal subscribers.
  • Tackling SEO to charm that YouTube algorithm and climb those YouTube ranks.
  • Collaborating with fellow creators. 
  • Using Google ads and video analytics like the pros.

Let’s make your YouTube videos the talk of the town and your target audience. We’re gonna laugh, learn, and launch your YouTube channel, one upload at a time.

  1. Understand Your Audience and YouTube Videos Niche

Knowing who’s watching can turn your YouTube channel from a guessing game into a target strike! Your niche and audience is how you slice through the fluff.

Have you ever experienced the good ol’ YouTube video boom and bust? It’s all about blending the right niche content with the right eyes. 

Your Goldilocks audience isn’t just out there. 

Your subscribers are looking for something specific. Every YouTube channel and all videos on YouTube aren't their bowl of porridge. That's why you need to clearly define what you have to offer. 

Are you a kitchen wizard or a tech whisperer? Pinpointing your niche is mission-critical because it sets your YouTube channel’s tone. Your niche-specific videos are the cookie-crumb trail you create and upload for your subscribers. 

Your channel’s comment section is a great place to start. Read the comments under each video to know your viewers better. Leave comments on fellow creators' videos. 

Here’s how to light up your path to YouTube stardom:

  • Spy on your video stats! Who’s watching? What do they love?
  • Polls and video comments can be gold mines for insights.
  • Test different topics, then watch the magic (or lack thereof) happen!

Using these tricks, you'll be able to craft:

  • Sharper video thumbnails that capture the essence of your niche.
  • Content that’s not just seen but savored.
  • Smarter SEO strategies that speak directly to your audience.

Nail your niche and you’ll create your audience and subscribers. Now, on to making your YouTube channel the place where your niche comes to chill!

  1. Create and Optimize Your YouTube Channel Content

Tuned into your audience and got that niche nailed down? It's time to create killer content that keeps the clicks coming! 

Unique content keeps your YouTube videos buzzing and your watch time soaring. Stellar content isn’t just made, it’s meticulously crafted and polished to perfection. 

Quality and consistency are the peanut butter and jelly of your YouTube channel. They stick viewers to your video like glue! 

Quality means delivering value in every video. That could be a laugh, a lesson, or a life hack. Consistency is showing up to upload videos without fail. Maintaining video and content quality is every creator’s secret sauce to sky-high watch time. 

Here are some quick-fire tips to keep those eyes glued:

  • Start with a bang! Hook subscribers in the first few seconds.
  • Keep the energy up!
  • End your video with a cliffhanger!

Now, let’s talk SEO. To climb the ranks, you need more than just great video content. Tagging is great for effective video promotion and advertising. When you tag your videos, you embed specific keywords that help your content get discovered. 

Remember to regularly review and update keywords and tags on your channel. 

Here’s how to promote the right way using keywords, tags, and SEO:

  • Use the Google Keyword Planner to find winning SEO keywords.
  • Optimize your video title, description, and tags to match these keywords.
  • Ensure your SEO essentials are on point to make your video easy to find and hard to ignore.

Video thumbnails are another great video-promoting tool. 

Here’s how to make them your video’s billboards: 

  • Promote with bright and eye-catching design.
  • Keep them relevant to the video’s content.
  • Thumbnails should be tempting enough to make viewers click without thinking twice.

Now let’s put it all together. Here are the must-haves for winning video content:

  • Use keywords strategically to boost your SEO.
  • Create thumbnails that scream "click me!"
  • Keep your content fresh and full of personality to maximize watch time.

That's all you need to create YouTube videos that are watched, rewatched, and shared. 

1. Leverage YouTube Features for Creators

Leveraging YouTube’s built-in features is how you level up your channel like a boss. Creators use features like playlists and YouTube Shorts to catapult their content. Here’s how to wrap that YouTube algorithm around your little finger: 

Playlists aren't just a neat freak’s dream. Grouping your channel’s videos on YouTube into playlists keeps your audience binge-watching your content. That helps you clock in more watch time on your YouTube videos and YouTube shorts. 

Here’s how creators can get more love from YouTube’s algorithms:

  • Organize your YouTube content by topic to guide your viewers on a learning journey.
  • Update playlists regularly to keep your content fresh and engaging.
  • Use catchy titles for your playlists to spark curiosity and clicks.

Now, let’s talk about the meteoric rise of YouTube Shorts. These quick clips are perfect for capturing attention in the blink of an eye. 

Think of Shorts as your elevator pitch: short, snappy, and sure to hook your audience!

  • Create bite-sized content that highlights key points or teasers.
  • Use Shorts to drive traffic to your longer videos.
  • Experiment with trendy topics related to your channel, keywords or viral challenges. 

Don’t forget the power of first impressions. Promote videos with custom thumbnails, keywords, and snazzy titles. That first impression can make or break your video’s success. 

Before you hit upload, make sure your thumbnails are:

  • Bold and beautiful: high-contrast colors mean more eyes on your channel.
  • Clear and descriptive: let your viewers know what to expect at a glance.

Combining these elements effectively can skyrocket your watch time and viewer retention. 

Imagine a viewer finds your Shorts, giggles, and wants more. They then click on a video, intrigued by your dazzling thumbnail. That’s when they discover a playlist and get utterly hooked. Before they know it, they’ve watched five videos!

Pro-tip number 18636129: Master playlists, YouTube Shorts, killer thumbnails, and titles. 

2. Cross-promote and Focus on Community Engagement

Hey, want to make your YouTube channel the talk of the town? Cross-promoting and dialing up your community engagement is how you do that. Below, we've explained how to promote YouTube videos to turbo-charge your channel’s viewer count!

First things first, cross-promote your content across platforms. 

Social media isn’t just for memes and brunch pics. Done correctly, it can be a great tool for boosting your channel and videos. 

Dive into Facebook, Twitter, and Instagram to sprinkle your videos across the board:

  • Post teasers on Instagram stories to lure in the curious.
  • Tweet engaging questions that lead followers to your channel and videos.
  • Use Facebook groups to discuss topics related to your content.

Twitter, Facebook, and Instagram have their own flair and vibe. Always tweak your message before and hit those viewers right in the feels!

Now, a word on mingling in the YouTube community, it’s not just polite, it’s profitable! Promoting your channel doesn't have to feel sleazy. Engage with comments, shout out active subscribers, and maybe even host live sessions. 

Promote YouTube videos while making viewers feel at home on your channel by:

  • Responding to comments keeps the conversation going.
  • Featuring subscriber questions in your videos.

And don’t overlook the power of collaboration. Partnering with other creators helps multiply your reach and bring fresh eyes to your channel. It’s like a party where everyone brings a friend!

  • Find creators who share your channel's vibe and audience.
  • Collaborate on a project that excites both your fanbases.
  • Share each other’s content on your channels. Promote while doubling the fun and the audience!

Think Twitter is just for taking political stances? Think again. Boosting your channel through ads propels your video content into new territories. Strategic ads and social media use can help you reach and convert non-subscribers. Encourage them to subscribe with clear, compelling calls to action.

Promoting your YouTube content with well-placed ads helps your video content reach more YouTubers. Target ads towards specific demographics within the YouTube community. That can significantly increase your channel's visibility and subscribe rates.

Cross-promoting isn’t just about sharing links. It’s about creating a web of content that leads viewers across social media platforms and enriches their experience. Use your channel to deepen viewer engagement with your brand, the subscribers will follow!

So tap into social media networks and collaborate with fellow creators. Participate in the YouTube community and your viewers will flock to your channel.

3. Use Analytics and Paid Promotion 

Turn your YouTube channel into a data-driven success story with analytics and paid promotion. With these tools, you can pilot your channel with precision. Beats depending on dumb luck any day!

YouTube Analytics isn't just spewing out numbers. They are stories about who’s watching, who subscribes, what they love, and when they bail. 

Here’s why tuning into your channel’s analytics is non-negotiable:

  • Track your video watch time and see which videos keep eyes glued.
  • Monitor subscriber gains (or losses) to gauge content impact.
  • Break down views on YouTube to tweak your posting schedule.

Moving from organic to the big guns, paid promotion is your turbo boost. Using YouTube Ads and Google Ads can increase your channel’s visibility.

 Here’s how to make paid ads work for you:

  • Use YouTube Ads to directly target your ideal viewers. Pinpoint accuracy!
  • Leverage Google Ads to appear on related video searches outside YouTube.
  • Use YouTube Analytics to target ads effectively, maximizing your promotion efforts.

Advertising is all about investing. Make your ad dollars count by setting clear goals. More subscribers equals insane watch time equals viral views. Target your ads based on the channel's viewer demographics and content preferences. 

Lastly, always test different advertising formats and strategies. Strategic advertising makes every penny push your promotion to new heights. It attracts more YouTubers and turns them into loyal subscribers. 

So, get analytical, get smart with your promotion, and watch your channel’s YouTube videos thrive.

Conclusion

That’s it, our best YouTube promotion strategies are laid out for you. Let’s take a breath, and a quick recap before you go spruce up your YouTube channel. 

Here’s how to boost those views on YouTube:

  • It’s all about smart moves and savvy promotion.
  • Cross-promote across social media to create buzz and widen your net.
  • Dive deep into YouTube Analytics to tailor your content.
  • Use YouTube Ads and Google Ads to boost your viewership.
  • Keep your content fresh and engaging to get your audience to subscribe.

Put these tips into action and watch your YouTube channel thrive, one video and comment at a time! Plus, to give your videos that extra slice of the promotion pie, check out OpusClip. It’s your go-to for turning those creative sparks into fireworks!

Now you’re all set to not just play the game, but change it. Implement these YouTube promotion tactics and give your channel the boost it deserves. Just be prepared for a tide of new views on YouTube. 

Now go let those arrows fly!

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Introducing OpusClip Pro Plan! Same price, more features, plus 50% more credits 🎉 Read more
Welcome Social Media Marketers! Sign up and claim your free month of OpusClip Pro here
OpusClip 3.0 is here! AI b-roll generator, create 3-15min clips, viral caption templates & more. Read more
🎉 OpusClip is the Best in Show winner at SXSW Pitch 2024 🥳 Read more
🎉 Join our ClipAnything live webinar at 11:00AM PT, August 9th & get early access.  Register Now→
Introducing OpusClip Pro Plan! Same price, more features, plus 50% more credits 🎉 Read more
Welcome Social Media Marketers! Sign up and claim your free month of OpusClip Pro here
OpusClip 3.0 is here! AI b-roll generator, create 3-15min clips, viral caption templates & more. Read more
🎉 OpusClip is the Best in Show winner at SXSW Pitch 2024 🥳 Read more
🎉 Join our ClipAnything live webinar at 11:00AM PT, August 9th & get early access.  Register Now→
Creator Corner

Your Ultimate YouTubers Guide to Promoting Videos: Tips, Tricks, and Tactics

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Boost your social media growth with OpusClip

Create and post one short video every day for your social media and grow faster.